This logo was designed for a husband and wife team that ran a health and fitness business. We worked through a number of methods to depict both the masculine and feminine as well as non-descriptive versions. They ultimately sided with some simple silhouettes.

I also consulted with them on the business name, which initially took on a very strong military persona tied to the Bomb Squad, or E.O.D. as it is called. Knowing they would eventually transition from a military community I worked with them on a more fitness minded brand that would speak to the community as a whole, and not just in relation to the military.

Products

Tools Used

• This project included the following print and/or media products:

  Project Management

  Branding

  Single Misc Ad

  Other: Magazine Ads

  Single Page Printouts/Flyers

• This project was created using the methods, software and skills below:

  Plain old drawing, a light-box and some tracing paper to refine doodles.

  Adobe Illustrator, Photoshop,

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