Product and brand development
Innovation toolkit
As the project manager and designer for a new White House innovation toolkit in support of GSA's Challenge.gov program, I worked to synthesize mounds of content into a usable training resource for innovators in the federal government. I led a 7-month kickoff team of three people, coordinated usability tests, drew up site concepts, and designed the brand presence. I interviewed managers and community to decompose stories into useful requirements and personas that acutely aligned to core users. Drafted user research reports to brief the team on needs and goals. Presented to applicable White House staff. Created all brand graphics and site design. Kept team on schedule and developed broad goals and requirements based on $0 budget and limited staff. With an expanded 15-member team, I led content strategy and design refinements and worked with accessibility specialists to refine the brand and UX guide.
Read More at ObamaWhiteHouse.gov Visit the Toolkit